Chris Zaragoza specializes in project management, creative operations and production.
Manners InstituteCohort 02: Mother Knows Best Cohort 02, entitled “Mother Knows Best”, is an ode to Earth’s infinite wisdom — celebrating nature for its knowledge and applying its teachings to inform solutions and a life in tune with one’s self and environment.
The campaign utilized custom typography, music and a collage approach to harmonize illustrations with nature. The product range spanned cycling jerseys, bibs, socks, bidons and lifestyle tees.
Creative direction & production: Chris Zaragoza and Erick Torres Art direction & design: renald Louissant Illustration, design & music: Jacob Rochester Photography & video: Aaron Laserna Design: Yadavi Patel Athletes: Amardeep Singh and Michael Laguerre